Optimizely & Neogen: Tips for Content Management Efficiency

Is your marketing team looking to implement a Digital Experience Platform and interested in tips on content management in multiple languages and large amounts? Check out this session of Exploration Tech as we are accompanied by Kat Koehn, Web Content Manager at Neogen Corporation.

Kat shares her experience working with Optimizely, you can expect to learn:

* The importance of a content manager role on your digital team

* What she would recommend learning the Optimizely platform

* Approaches to content management that save time

* Lessons learned to improve efficiency in content translations

* Additional tips and tricks

00:00 Introductions

05:02 NEOGEN’s Digital Journey 

07:58 Increase Marketing Team Efficiency with Optimizely

09:50 How a Marketing Team works like a Relay Race 

11:39 6 Tips for Content Marketers New to Optimizely

14:11 Brief Overview of Optimizely CMS

16:11 5 Tips for Working with Translation Services

20:58 Managing the Process for Website Content Changes

22:53 Increased Flexibility with Webpage Building Features

24:34 More Time-Saving Tips for Optimizely

27:32 Thank You for Tuning In

Kat has been in all things digital for the last 15 years with varying responsibilities to help people's vision translate to the web. Kat started with NEOGEN five years ago as one of their web designers and has been along NEOGEN's digital transformation and now is their Web Content Manager. Kat's responsibilities and involvement with the NEOGEN's digital team and Brilliance have grown and she's excited about what the future holds not only with NEOGEN, but with Episerver/Optimizely. Join our Exploration Tech mailing list to be notified when upcoming guests are announced and registration for the live sessions is opened.

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