Don’t miss the opportunity that Material Safety Data Sheets (MSDS) provide for your online store. While manufacturers and suppliers understand the regulatory requirements for MSDS, they often miss the opportunity to improve their product sales through the effective use of MSDS on their website.
Your focus should always be improving the experience for prospective customers and helping them find what they want. By doing this you will improve your online sales. Here are three tips for how you can leverage your MSDS to drive more revenue.
Tip #1: Link to the MSDS from the product page
Each product page should list the MSDS for that product. When users to your site click on the link it should open up that specific MSDS, not take you to a page listing multiple files that force your user to find the correct file.
Tip #2: Mobile Friendly Access to MSDS
Your customers will be visiting your site from their mobile phones and tablets. You will make their life simple through a mobile-first design that enables them to quickly locate and open up the MSDS file from their mobile device. Get user testing and customer feedback to gauge when and where users want to access your MSDS. If this is a common need for users coming from mobile devices, you will want to orient your navigation to make this quick for them to find.
Tip #3: Provide MSDS in Multiple Languages
If you are selling your products in other countries, you have already translated your MSDS into the official languages of those countries. Why not offer those documents on your website as well? In addition to helping your prospective customers find the information they need, if you implement it correctly, you can also improve your rankings for search queries in other languages.
Benefits of MSDS integrated with eCommerce
By locating your MSDS with your product information you will enable your prospective customers to easily find the information they need. Providing information that your users want when they want it will increase their confidence in your company and your credibility. This helps to improve your conversion rate and will increase your online sales.
Many customers miss the value MSDS and spec sheets can offer for your search engine rankings. With links to relevant content that include important keywords that are provided through these MSDS, you can Improve your rankings in search engines.
Make it Easy
Do you worry that managing the different versions of your MSDS online will be a nightmare? We would love to share with you how we can simplify the process of managing your documents for you. Contact us for a free consultation or call us at 414-425-4069 x3
