Lighting Reimagined a Re-Platforming Story
Littman Bros, a modern luxury lighting distributor is investing in future growth by re-platforming their digital commerce solution and creating a new customer-centric experience. Chris Dobroth, Senior Director of eCommerce and Digital Marketing, is joining us to discuss why it was time for them to re-platform and was BigCommerce always on the list?
Takeaways
- Seeing your site through your customer’s eyes
- How to make impactful feature improvement
- Ensuring you get what you want
00:00 Introductions
02:39 Knowing When to Re-platform a Digital Commerce Site
05:21 Choosing the Right Platform & Agency
07:15 How a New Platform Can Improve Operational Efficiencies
08:29 Biggest Tip to Gain Team Buy-in with Digital Strategy
10:00 The Skills Needed for Building & Maintaining a Digital Commerce Site
14:24 Advice for Getting Started with Digital Commerce
15:32 Why Prioritize Launch Over Launching a Perfect Site
18:58 Understanding Systems Before Recommending a Re-platform
20:40 Open Communication is Key to Re-platforming Success
22:55 Prioritize Continued Optimizations in 2021
23:42 BigCommerce vs. AspDotNetStorefront: a Client Perspective
26:00 BigCommerce Pros & Cons from a User Perspective
28:17 Thank You for Tuning In
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