Episerver
Similar to Kentico, Episerver is an integrated content and commerce platform. Why would you choose Episerver over Kentico? Episerver offers a more mature technical framework, easier controls for marketers, and requires less labor to upgrade. As you might expect, it also has a higher price tag.
Episerver has focused on making better user experiences that are easier to maintain for marketers through personalization that is powered by machine learning. With this focus, Episerver has released these new product offerings:
- Personalized Product Recommendations
Using what is known as Episerver (Epi) Perform, you can highlight “Recommended Products” or show customers “You Might Also Like This” throughout your site. Epi Perform gives you the ease of being able to drop code on the page that will intelligently make recommendations for you, based on the user’s behavior on your site. It also gives you the ability to customize recommendations, creating rules around which products you want to prioritize or exclude in recommendations. - Personalized Search
Known as Personalized Find, this enables you to prioritize search results for users based on their past behavior on your site. For example, when someone searches on “red shoes,” one person will see different results than another, based on the different actions they have taken on your site. - Email Personalization
Known as Episerver Reach, marketers are able to place a block within an email that will load personalized content when the email opens. This means you could send out your standard list email, but have a block of content that shows a user a product they had left in their shopping cart, recently viewed products, or other recommended products.
All of these features are built to create an experience that is highly personalized, with a minimum of maintenance time for your marketing team.
Episerver is for you if online commerce and content is a major part of your business strategy. It will enable you to innovate online and use technology to provide users what they are looking for, maybe even before they know to ask for it.
Looking at recent developments and areas of focus for these companies shows you where they are today as well as where they are going. Are you on the right B2B platform for your business? Does it serve your needs and set you up for growth? If you would like to review your eCommerce site, technology and effectiveness, set up your free consultation today.
