Get Your Arms Around Your Product Data
Is your product data similar to 2020? A complete mess, chaotic and difficult to manage. Join us as our guest Bill Gilgenbach discusses growing your eCommerce business with product data tips that support this effort.
Key Takeaways:
- Learn how to improve product data to increase sales
- Learn how to improve internal systems to make a better eCommerce experience for customers
- What should organizations think about prepping product data for website
00:00 Introductions
02:12 What to Consider when Launching an eCommerce Platform
03:29 Why Organizations Should Invest Time & Energy into Product Data
05:30 Important Software Systems to Consider for Future Growth
07:05 Why Manufacturers & Distributors should Consider a PIM
08:19 Personnel Needed for Managing an eCommerce Site
10:09 Tips for Getting the eCommerce Team on the Right Track
13:29 Project Kick-offs for Successful Results
17:12 What to Do when Product Data is in Rough Shape
20:28 How to Display Product Inventory Information
22:56 The Challenges of Moving from B2C to B2B
24:47 Top 3 Recommendations for Improving Product Data
26:47 Thank You for Tuning In
Bill has been designing and developing websites for over 20 years. His current focus is on helping customers grow their eCommerce business by improving their websites and systems. Prior to working with Brilliance, Bill was the President of Ascend Technology Inc which focused on software development services. Join our Exploration Tech mailing list to be notified when upcoming guests are announced and registration for the live sessions is opened.
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