Future Proofing Your Business with BigCommerce
Marketers are pushing the “2020 sucks” narrative everywhere. While we all can agree 2020 has not been a banner year, the challenges and adversity have forced us to pivot and get creative. A clear winner has been the various ways digital can support your business during difficult times. In our next session of Exploration Tech, Lauryn Spence (Manager, Partner Growth at BigCommerce), joins us to discuss future-proofing your business to support growth.
Key Takeaways:
- Signs you may need to Re-platform
- Achieving what consumers demand with experiential buying
- Does your tech stack still work for you and not against?
- Is your Total Cost of Ownership (TCO) flipped upside down?
00:00 Introductions
03:08 How eCommerce Sites are Like a House
07:44 6 Signs You May Need to Re-platform
11:24 3 Ways Consumers Demand Experiential Commerce
16:31 4 Technology Trends that Might Necessitate Re-platforming
24:03 eCommerce Technology Spectrum: BigCommerce's Niche
30:39 4 Important eCommerce Platform Criteria
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