Digital Accessibility: What steps are you taking?

Digital accessibility has gained a lot of traction over the past few years and should be on everyone’s radar. At the end of the day, accessibility means usability...for everyone. There are many solutions on the marketplace – some pinpoint specific areas while others take a more holistic approach. Join us and Ian Lowe, CMO at eSSENTIAL Accessibility, to learn some fantastic takeaways in the world of digital accessibility.

Takeaways:

- Why web accessibility is more important than ever for your business

- Different approaches to accessibility

- Why overlay approaches are problematic

- Trends for 2022

00:00 Introductions

04:17 The Importance of Web Accessibility

07:57 Legal Ramifications of Poor Web Accessibility

10:02 eSSENTIAL Accessibility vs. Competitors

16:00 Questions to Ask When Vetting Accessibility Vendors

19:50 Reasons to Take Web Accessibility Seriously

23:00 The Problems with Accessibility Overlay Solutions

26:20 A Demand Letter Arrives: What to do now?

28:55 Web Accessibility’s Impact on Customer Experience

32:50 Steps to Take to Solve Web Accessibility Shortcomings

37:11 Passion and Purpose of eSSENTIAL Accessibility

39:27 Thank You for Tuning In

Ian Lowe is the Chief Marketing Officer at eSSENTIAL Accessibility. In addition to his two decades of technology and marketing background, Ian has been focused on the digital experience space for the last ten years. He was most recently Vice President, Marketing at Crownpeak, and before that Senior Director at Sitecore, both leading players in the DXP market. Join our Exploration Tech mailing list to be notified when upcoming guests are announced and registration for the live sessions is opened.

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