Creating Content that Will Improve Your eCommerce Store Traffic
Lately, I’ve talked to several different e-commerce store owners who are struggling with how to get more traffic to their site. When considering getting more traffic for your store – there are three key things to consider.
Lately, I’ve talked to several different eCommerce store owners who are struggling with how to get more traffic to their site. When considering getting more traffic for your store – there are three key things to consider.
Not all traffic is the same. You may be able to get more traffic to your site – but what if the increased traffic isn’t really interested in buying your products. The question really is not how to get more traffic – but how to get more orders. You need to focus on building quality traffic that will result in orders.
How will you keep them on your site? Many businesses are focused on site visitors – but there are many other important benchmarks such as bounce rate, the time on your site, and the number of pages visited. If visitors come to your site will they find what they are looking for? Will they find something of value that will convince them they want to stay longer?
Analyze the valuable information you already have. When considering driving new traffic to your site – you will want to make sure you have thoroughly analyzed the information you already have. Your website statistics can provide you with a wealth of great information. If you don’t know how to discover this, our Brilliance team would be happy to help you. Your website statistics can answer questions like:
How are people currently finding you?
What pages are they going to?
What pages are they leaving from?
What keywords result in the most orders?
In future blog entries, we will be talking about specific ways you can develop content that will improve not only your traffic but also your bottom line sales.
The lessons that guide Brilliance Business Solutions’ success began on a launching pad, when company founder Lori McDonald served as part of the team that put NASA’s Space Shuttle missions into orbit. McDonald leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience.
While performing the technical task of managing the Shuttle’s in-flight data recorders at Mission Control in Houston, Lori also gained an invaluable personal insight from the dedicated NASA professionals working around her. It’s only natural that when McDonald transitioned from space science to web development and from Houston Texas to Milwaukee Wisconsin, a focus on creativity and reliability continued as a common thread. “Everybody loves an impressive, exciting web site,” she said, “but unless it achieves its practical business goals it’s like a rocket that never gets off the ground.”
Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering. She is a Microsoft Certified Professional. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences. Lori has been working with ACTION Business Coaching since December 2007 as she believes that improving herself, her leadership and her focus are critical for the ongoing success of Brilliance Business Solutions.
When Lori is not at work, she enjoys her family. She is married to David and has two boys. She enjoys living out her faith through service at her church, Transformation City Church, and in her community. She has a passion for making a difference in the lives of those in need and has worked with Milwaukee foster care as well as work on over 10 mission trips focused on home repair projects throughout the United States. Lori believes that those who lead best serve others first and she hopes this servant-based leadership is evident to every client of Brilliance Business Solutions.
Likes:
The Muppets, singing harmony, musical theater, Star Trek, The West Wing
Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering and leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience. She is an Episerver EMVP, a Microsoft Certified Professional and a regular contributor on Practical eCommerce. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences.
Sam Kitzrow, a talented developer earned his B2B Commerce Cloud developer certification. Episerver certification exams are challenging and test a combination of skills-based on-platform experience, theoretical knowledge, design guidelines and aspects of recent software releases.
Sam Kitzrow, a talented developer earned his B2B Commerce Cloud developer certification. Episerver certification exams are challenging and test a combination of skills-based on-platform experience, theoretical knowledge, design guidelines and aspects of recent software releases.
