Business Analyst Perspective: Road to Digital Success

Asking the right questions is what Julio Morice prides himself on during his work with our customers and their users. Pairing that with Google Analytics and other data is a recipe to help aid in digital success. Julio brings a wide array of knowledge from UX, Analytics, and QA to culminate in an insightful perspective to benefit your next project!

Key Takeaways:

- What to look for in your data

- Responsibilities with functional testing

- Utilizing Google Analytics

- How to make your digital project easier for a successful outcome

00:00 Introductions

02:19 B2B e-Commerce Funnel & Business Analyst Focus

03:49 Utilize Data to Understand User Motivation and Interest

09:02 Obstacles to Digital Success and Addressing Them

15:19 Ask Better Questions to Understand the Customer Experience

17:32 Developing Empathy for the End Customer

20:15 How Customers Contribute to Overall Digital Success

22:31 Create Value for End Customer from the Developer Perspective

25:49 Multiple IT Disciplines Combine for Digital Success

33:31 Thank You for Tuning In

Julio brings 16 years of experience to Brilliance as a Business Analyst where he has acted as a conduit between business and technical teams to develop streamlined project plans, organize and manage workflow, implement new technologies, and provide ongoing maintenance planning. He loves to ensure delightful customer experiences through a variety of UX/CX skill sets and experiences that mesh perfectly with his extensive Business Analyst background. His experience designing and implementing data & analytics programs are key to providing actionable insights, ensuring continuous improvement through the measurement of client, customer, and partner goals. Join our Exploration Tech mailing list to be notified when upcoming guests are announced and registration for the live sessions is opened.

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