How Norsland Lefse Expanded Profit Margins and Saw Revenue Skyrocket 40%
Case Study
About Norsland Lefse
For more than 40 years, Norsland Lefse has produced traditional Norwegian lefse, delivering a comforting flavor of Scandinavia to customers. While they’ve historically enjoyed serving loyal customers at their onsite cafe and through phone orders, most of their revenue now comes from e-commerce via their
website and Amazon.
When President Lori McDonald acquired the business in February 2024, she was determined to scale their e-commerce capabilities and prepare the business for even greater success.
At the time, most of their online sales came through Amazon, which received a percentage of their profits. Direct orders came through their Wix website, but it was static and lacked modern features. These issues made it hard for staff to manage. Users also found navigating difficult, limiting traffic and complicating the shopping experience.
“Brilliance Business Solutions got us live on BigCommerce in 3 months. They’ve set us up for sustainable growth and better profit margins, helping us build direct relationships with our customers. It’s been a real win-win.”
Lori McDonald,
President of Norsland Lefse
Challenges
- An outdated website couldn’t support them at scale
- Most online sales came through Amazon, reducing profit margins
- Wanted more control of customer relationships
Solution
- Adopted BigCommerce for better scalability and user experience
- Built-in features like product searches and reviews enhance customer experience
- Integrating marketing and analytics tools to optimize marketing campaigns
- A fast, three-month launch timeline
Results
- 40% revenue boost within two months
- Improved margins through direct site sales
- NPS of 42 indicates high satisfaction
- Adding 100 new subscribers to email list monthly
“We have this list of ongoing improvements that they’re leading me through prioritizing. They’re continuing to hold me accountable to our progress that we’re making together.”
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