How a Global Consulting Firm’s Website Redesign Led to a Differentiated User Experience and a Cohesive Brand Voice
Case Study
Global Consulting Firm
Any new company must find its voice, and it’s especially critical when a company rebrands. That was the case for an operations management consulting firm (anonymized by request), which needed to forge a new identity distinct from its previous parent organization. The company has offices and clients globally, so creating a cohesive message in multiple languages was also important.
The firm previously had three separate websites that addressed different client needs such as consulting services and training products. Therefore, the combined website needed to deliver a differentiated user experience, and a streamlined user journey based on personas.
The company’s global marketing manager led the charge for a digital redesign, working with an external agency to consolidate the company message on a single website.
“Partnering with Brilliance was the right decision for our team. We are very proud of the result. The website provides a cohesive, brand voice globally, improves our operational efficiency, and delivers a differentiated experience based on persona.”
Digital marketing manager at a global operations management consulting firm
Challenges
- Establishing a digital brand presence globally on a website that is easy to update
- Combining content and commerce into one interface
- Communicating with different client groups through their website
- Creating a cohesive message in multiple languages
Solution
- Launched Optimizely Commerce Connect and Content Cloud with customized functionality to suit the needs of global audiences
- Provided expert guidance through discovery, design, and implementation
- Collaborated with technical and strategic teams to streamline decision-making
Results
- Cohesive global branding that combines content and commerce
- Increased operational efficiencies
- An easy-to-use content management system
- A differentiated user experience based on specific personas
“There are a lot of nuances specific to our business and the experience we want to deliver to clients in different regions. Brilliance helped us think through the commerce functionality that was needed.”
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